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eSure car insurance profile

eSure is instantly recognisable with its advertisements featuring its blue mouse who has an American accent! He actually has a name: Mister Mouse! Mister Mouse took over from the advertisements featuring Michael Winner where he launched the catchphrase “Calm down dear, it’s only a commercial”.

eSure was founded in 1999 purely as an internet channel to offer competitive insurance cover for drivers and homeowners. The man behind this was Peter Wood, who launched Direct Line in 1985. He is famous for pioneering the direct selling of insurance over the telephone.

The aim for eSure was to go a step further and harness the power and efficiency of the internet to give great deals to consumers.

eSure offer home insurance, pet insurance, travel insurance and loans. They also offer car insurance.

Benefits of their car insurance include:
· no claim discounts up to 75%
· a comprehensive package of benefits included in your policy such as a free courtesy car if your vehicle is being repaired by one of their recommended repairers
· optional add-ons such as breakdown cover and motor legal protection insurance available
· cover can be bought online or over the telephone
· online access to your policy details

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